tomorrow

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Tomorrow (tmw) is the art direction and graphic design practice of Tess Marie Whitehead.

Project
Dr. Martens

Role
Art Direction, Concept Design, Graphic Design, Web Design

Credits
Agency Supply
LA Filmmaker Alison Roberto
NYC Filmmaker Gabriel Gomez
Motion Brandon Schoessler
Episode Design Contributors Mackenzie Steele, Tiffany Tay, Saige Danby, Jody Duncan, Molly Dennig, Allie Carlisle

Impact
14 Artists Partnerships
Glowing Artist Testimonials
3M+ Views across Dr. Martens & artist social channels
48% Sales Uplift during this period

The iconic British footwear brand, Dr. Martens, partnered with emerging filmmakers to produce Dr. Martens Presents: a Music & Film series exploring musicians living in the LA and NYC music scenes. Through a series of interviews and short documentary films, they tell the stories of artists in these unprecedented times who are not only surviving but thriving and innovating.

We created a dedicated landing page for each artist — a home for their short documentary film and visual narrative. Using on-location photography, we crafted custom collages and videos that showcased each musician's unique style and personality while maintaining the authenticity of the Dr. Martens brand. The design inspiration was rooted in vintage punk rock posters and album covers, taking a hand-done, tactile approach with techniques such as photocopying, collage with cut-out text and images, and hand-drawn or stenciled elements. The designs captured the musicians' experiences as they navigated the landscape during the COVID-19 pandemic, the Black Lives Matter Movement, and their relationship with music. The result was a digital space that felt raw, human, and culturally grounded — amplifying voices while honoring the legacy of Dr. Martens.

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