The iconic British footwear brand, Dr. Martens, partnered with emerging filmmakers to produce Dr. Martens Presents: a music & film series exploring NY and LA-based music communities. The project centered on short documentary-style films showcasing artists, musicians, and die-hard fans in the music scenes they’ve helped create, where decades of young talent continue to experiment, inspire, and refine their sound.

         We created a dedicated landing page for each artist, creating a home for their short documentary and visual story. Using photography captured on location during the shoots, we crafted custom collages and videos that showcased the unique style and personalities of each musician, while maintaining the authenticity of the Dr. Martens brand. The design inspiration was rooted in vintage punk rock posters and album covers, taking a hand-done and tactile approach with techniques like photocopying, collage with cut-out text and images, and hand-drawn or stenciled elements. The designs captured the experiences of the musicians as they navigated the landscape during the COVID-19 pandemic, the Black Lives Matter Movement, and their relationship to music. The result was a digital space that felt raw, human, and culturally grounded—amplifying voices while honoring the legacy of Dr. Martens.