Founded in 2000 in the Raleigh Hills neighborhood of Portland, Oregon, New Seasons was established to build community through organic and natural foods sourced from local farmers, ranchers, and makers. The New Seasons shopping experience is local, artisanal, friendly, welcoming, and a bit quirky, full of humor and personality.

         The team at Ziba went to work capturing that spirit in a revamped house brand, including visual identity, Partner Brand products, way-finding, and dozens of more elements. We also developed a complete strategy and story to help new stores understand the local sourcing partnerships, the personality, and the humor that define the brand. This work resulted in double-digit sales growth within a year, including the addition of 7 new locations, with each store quickly becoming a local favorite.