wool& is a Portland-based clothing company whose aim is to design the most practical, most wearable item in your wardrobe, made from their favorite natural material, merino wool.

Their timeless clothing staples are simple, yet elevated basics that provide a neutral canvas for endless creativity. wool& strives to make quality garments from natural materials that remind people it’s possible to get by with less by owning better. They want their products to become a part of people’s daily uniform that grows with them over time and through life’s many moments.

We partnered together to refresh the brand, breathe life into photography direction, design and create a plan for implementing website updates, and overarching art direction.

We also worked together to build a team to continue to apply and build the direction across all brand touch points.