wool& is a Portland-based clothing company whose aim is to design the most practical, most wearable item in your wardrobe, made from their favorite natural material, merino wool. Their timeless clothing staples are simple, yet elevated basics that provide a neutral canvas for endless creativity. They believe it's possible to get by with less by owning better, and want their garments to become a part of people's daily uniform — growing with them over time and through life's many moments.

                  As a freelance art director embedded with the in-house team, I refreshed the brand's visual identity direction, developed and executed a new photography direction, produced an updated brand guide, and designed updates for their ecommerce shop. I also assembled and led a team of photographers, a graphic designer, and photoshoot producer to apply and build out the refreshed direction across all brand touchpoints.