wool& is a Portland-based clothing company whose aim is to design the most practical, most wearable item in your wardrobe, made from their favorite natural material, merino wool. Their timeless clothing staples are simple, yet elevated basics that provide a neutral canvas for endless creativity. They believe it’s possible to get by with less by owning better and want their garments to become a part of people’s daily uniform, which grows with them over time and through life’s many moments.

       I collaborated with wool& as a freelance art director and part of the in-house team to refresh the brand strategy and visual identity direction, breathe life into the photography direction and implementation, and design website updates for their ecommerce shop. We also worked together to build a team with graphic designers and photoshoot producers that continues to apply and build out the refreshed direction across all brand touch points.