Young woman in cream-colored jacket holding a black pouch against a white background

ojeito

Pronunciation: /o-jay-tow/
Meaning: the way, as in “to find a way”

ojeito is a versatile accessories brand launched in 2021, making bags that can adapt to an ever-changing day along with you. Their flagship product, the ojeito go-kit combines three different 'go-bags' — small, medium, and large — that can be worn on their own, but also sit neatly into their respective compartments in the accompanying ojeito backpack or tote shell. No more cobbling together pouches in totes, no more juggling multiple carrying cases. Just one versatile bag system, with everything in its place. ojeito bags were created so you can organize, pack, go.

Using the building blocks of the brand, the digital retail environment needed to embody the pure essence of ojeito and represent a transformed new world for their target audience, the creative venturer. The design inspiration comes from those who are ready to “go” and look damn good doing it: James Bond, La Femme Nikita, and Villanelle. But how do these icons accomplish their mission so effortlessly? They have an advanced team, a central ops, a ‘Q’ that prepares them with insights, know-how, and the right tools to complete their mission. ojeito is your own personal advance team, designed to help you seize your day.

The perfect circle represents a portal into the world of ojeito. It is a pure and powerful shape: a universal symbol of totality, wholeness, the self, the infinite, eternity, and timelessness. In modern context, it is used to represent the center of a community or network. Calm in the storm. The portal is a simple and iconic metaphorical device by which consumers can enter the world of ojeito. All representations bring to life the world of possibilities that the ojeito brand offers, from an unorganized and chaotic world to an easy and organized one.

SERVICES
Website Art Direction
Content Strategy

CREATED WITH
Supply

Black tote bag with a front pocket and shoulder straps, on a grey background.
A white table with electronic gadgets and accessories: a digital camera, a gray power bank, a black carrying case, a black charger, and a white power strip with plugs, with hands reaching to organize them.
A website display showing various black travel accessories including a backpack, several pouches, a small bag, and a belt, with the text 'it's a go-kit, not a bag.'
Webpage homepage showing three models in casual streetwear fashion against a white background.
A online product page showing a black and gray tote bag with a front pocket, priced at $295, with a description and multiple view images.
Online store mobile webpage showcasing a versatile bag, with a model and various travel essentials displayed. Text describes bag sizes for small, personal needs, and work trips, with a call-to-action button.
A woman with long brown hair, wearing a striped cardigan, with the word 'go.' displayed on the screen. She has a black bag with a smaller pocket and is seen from the shoulders down against a white textured wall.
A set of organized black storage pouches and a bag with the word 'organize' overlaid on the front.
Open black backpack with organized compartments, zippers, and mesh pockets, labeled with white text "pack."
A young man with short dark hair wearing a red jacket and dark pants, holding a black bag with multiple compartments and a shoulder strap, standing against a plain gray background.
Four black bags of various sizes and styles are displayed vertically against a light gray background. The first is a small toiletry bag, the second is a medium-sized shoulder bag, the third is a larger crossbody bag, and the fourth is a tote bag with handles.
Woman with long dark hair wearing a green sweater, black pants, and black boots, carrying a black backpack, standing against a plain gray background.
Four black bags of various sizes and styles are displayed vertically against a light gray background. The first is a small toiletry bag, the second is a medium-sized shoulder bag, the third is a larger crossbody bag, and the fourth is a backpack.
Person closing a black bag with a strap, wearing a silver bracelet, on a white surface.