Reebok is a prominent footwear and apparel brand known for its deep roots in fitness and classic, stylish, functional sportswear. In 2017, the company was to open its new global flagship store at the brand’s headquarters in South Boston within the Innovation and Design Building. Reebok wanted the store to refocus on its roots and values, bring together both the performance and classics sides of its brand, and create a space for product customization.

         They came to Ziba for a retail strategy that nods to both Reebok’s heritage and its future. For the look and feel of the store, our design team took inspiration from fitness studios and gyms, as well as a maker’s workshop. The premium feeling brings the full breadth of the Reebok brand to life for its consumer and provides a backdrop for Reebok’s fitness lifestyle products. We showcased the performance and classics sides of their brand through a poster series of their values integrated with photography, as well as custom illustrations that rooted Reebok in its new location at Drydock.