tomorrow

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Tomorrow (tmw) is the art direction and graphic design practice of Tess Marie Whitehead.

Project
Reebok

Role
Graphic Design, Environment/Retail Graphics + Signage, Digital Display Imagery

Credits
Agency Ziba

Impact
Doubled Revenue within months of opening
Integrated the Brand with local fitness events & community engagement
A Hub for Reebok’s in-store events & product launches

Reebok is a prominent footwear and apparel brand known for its mission in fitness, rooted in community and lifestyle. In 2017, they planned to move their global flagship retail store to downtown Boston within the Innovation and Design Building. They wanted an all new retail concept and design language to bring both the performance and classics sides of its brand together into a cohesive story, and create a space to celebrate movement and inspire activity.

Our design team crafted a retail strategy that nods to both Reebok's heritage and its future, drawing inspiration from fitness studios and a maker's workshop. The resulting direction, The More Human Workshop, brings the full breadth of the Reebok brand to life, providing a backdrop for Reebok's fitness lifestyle products. We showcased the performance and classics sides of the brand through a poster series that integrated their core values with photography and through custom illustrations that rooted Reebok in its new home at Drydock.

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